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Privacy Policy (in accordance with EU Regulation 2016/679 – GDPR)


Last updated: 01.09.2025

This Privacy Policy describes how personal data of users visiting and using the website https://shop.skinkey.it (hereinafter referred to as the “Website”) is processed.

1. Data Controller

The data controller responsible for processing personal data is:

SKINKEY (Italy) S.R.L.
c/o Alessio Frangella
Galleria Del Corso 1
20122 Milan – Italy
E-mail: info@skinkey.it

Data Protection Officer (DPO):
Alessio Frangella – E-mail: info@skinkey.it


2. Types of Data Processed

While browsing and using the Website, the following data may be collected:

  • Browsing data (IP address, log data, browser and device information, etc.).
  • Data voluntarily provided by the user (first name, surname, delivery and billing address, e-mail address, telephone number).
  • Order-related data (purchased products, payment method, shipping address).

3. Purpose and Legal Basis of Processing

Personal data is processed for the following purposes:

  1. Order management and fulfilment of contractual obligations (Art. 6(1)(b) GDPR).
  2. Legal and tax compliance (Art. 6(1)(c) GDPR).
  3. Customer service and order-related communication (Art. 6(1)(b) GDPR).
  4. Website security and prevention of misuse (Art. 6(1)(f) GDPR – legitimate interest).
  5. Statistical analysis via Google Analytics (only with the user’s consent, Art. 6(1)(a) GDPR).

4. Processing Methods

Processing is carried out using electronic and IT systems in compliance with the principles of fairness, lawfulness, transparency and confidentiality, as provided by the GDPR.


5. Data Recipients

Personal data may be disclosed to:

  • Hosting provider: Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4–6, 32339 Espelkamp (Germany).
  • Courier service: GLS for order deliveries.
  • Accounting and tax consultants for legal compliance purposes.
  • Competent authorities when required by law.

No transfer of personal data outside the European Economic Area (EEA) is foreseen.


6. Cookies and Tracking Tools

The Website uses technical cookies and, with prior consent, third-party analytical cookies.

  • Google Analytics: used to analyse browsing statistics. Data is anonymised and transmitted to Google LLC.
    For more information, please refer to the Google Privacy Policy.

Users can manage their preferences via the cookie banner and withdraw consent at any time.


7. Data Retention Period

  • Order-related data: retained for 10 years for tax compliance purposes.
  • Browsing data: retained for up to 12 months.
  • Data collected via cookies: as specified in the Cookie Policy.

8. Data Subject Rights

Users have the right to:

  • Access their personal data (Art. 15 GDPR).
  • Request rectification or erasure (Arts. 16–17 GDPR).
  • Restrict or object to processing (Arts. 18–21 GDPR).
  • Request data portability (Art. 20 GDPR).
  • Withdraw consent at any time (Art. 7 GDPR).
  • Lodge a complaint with the Data Protection Authority (www.garanteprivacy.it).

Requests may be sent to: info@skinkey.it


9. Data Security

The Website adopts appropriate technical and organisational measures to protect data against unauthorised access, loss, alteration or disclosure.


10. Changes to this Policy

This Privacy Policy may be updated at any time. Any changes will be published on the Website with the revised date clearly indicated.